Counties Manukau Health has created a campaign and exhibition that combines Snapchat with smoking and it has turned out to be a success.
Snapped Out focuses on south Auckland youth and uses the social media platform to encourage the community to stop smoking. The campaign encourages Snapchat users to create digital artwork using the apps design tools.
Over six weeks the campaign has engaged more than 3000 followers, with 500 pieces of Snapchat art received.
"Trying to engage with our rangatahi (youth) who smoke is challenging when using a conventional approach," Counties Manukau health portfolio manager Summer Hawke says.
"But by using a social media channel in a fun and appealing way we have provided a space for our rangatahi to generate their own smokefree messages, encourage their friends and whanau to stop smoking and make our community rethink that smoking is not our social norm," she says.
An exhibition of the Snapchat art is being displayed today at the Māngere Arts Centre until December 23.
An award will be presented by Nickson Clark from the Mai FM Morning Crew for the most creative piece of art work.
See the gallery to view the Snapchat art