As the Port Hills blaze continues, messages of hope and solidarity are swarming social media in the wake of the devastation.
Expressions of admiration for Cantabrians' resilience through yet another tragedy are widespread.
"You have been through so much recently but have never lost your spirit," Twitter user Emma Y says.
And while there's plenty of kindness, Twitter users are expressed their displeasure with rubberneckers impacting relief efforts.
Tim Ackroyd couldn't believe so many people were enjoying "watching the world burn".
Tensions towards Civil Defence Minister Gerry Brownlee are also running hot.
Bronwyn Hayward says she cannot believe Minister Brownlee's pointing the blame at a slow response from Civil Defence, when Cantabrians are desperate for support.