The latest James Bond film is finally out in New Zealand.
Spectre is set to earn hundreds of millions of dollars at the box office. But it was also very expensive to make, with an estimated budget of up to $535 million.
So the producers have struck product placement deals with 17 companies as a way of offsetting some of the costs.
Product placement is nothing new for the series. Eon Productions has been pioneering the use of product placement since the 1960s, right from the first film Dr No in 1962.
1999's The World Is Not Enough was the first Bond movie to earn $100 in product placement and licencing deals.
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