Careers expert Laurel McLay believes Kiwis don’t know how to sell themselves – and that trait is hard wired into our psyches.
So this is the first of a three-part “HOW TO SELL” series.
Today – why kiwis are not great salesmen, and where to make a start.
WHY CANT KIWIS SELL?
It's actually hard wired into our psyche - Believe it or not the cliche of tall poppy is actually valid.
Humility is a massive value for us as kiwis - think Sir Edmond Hillary - or more relevantly how the all Blacks behaved after their win last week.
It's admirable and amazing but there can be a cost associated with people in business not wanting to celebrate who they are.
We need to make it okay in an elegant way.
HOW TO PUT YOURSELF OUT THERE:
Laurel speaks about the customer life cycle, an evolving relationship.
Know them, find them. Entice them (REACH MORE)
Wow them, court them (BE INFLUENTIAL WHEN IN FRONT OF PEOPLE)
Engage them (KEEP IN TOUCH WITH PAST CONTACTS)
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Watch the video for the full segment.