We all know the All Blacks are a big deal in New Zealand; they're regarded as heroes, role models and even sex symbols.
The national game is brutal, aggressive and full of passion and one woman has taken that passion and her love affair to a new level.
Romance author Rosalind James fell in love with the All Blacks during the 2011 World Cup and decided to write a novel which has since become a best-seller.
More than 600,000 copies of the book have been sold since Ms James picked up the pen four years ago.
All her characters are based on the qualities the All Blacks exude. She says the books are popular in America because their own athletes are now so rich and out of touch.
"Off the field they behave, they are humble and the humility is a huge draw in my book. That's what I try to emphasise the difference between the guy on and off the field."
Story had a glimpse of the All Blacks-inspired novel and received some help from Piri Weepu.
Watch the video for the full Story report.