A young boy in the United States has had a sad start to the Christmas season after he was fat-shamed by a shopping mall Santa Claus.
The festive figure known for breaking into homes and eating cookies and milk instead decided to dispense some diet advice.
He told nine-year-old North Caroline boy Anthony Mase to "lay off the hamburgers and french fries".
"It affected me so bad that I was crying until I went to bed that night. And I would to say to him, like my mama said, you don't wanna disrespect a nine-year-old," Anthony told local news station WLOS.
"Even though, what shape and size you are, it doesn't matter."
"He acted like he didn't want to be there to do the job," his mother Ashley added. "I've never seen anything like it ... I was just mind-blown. I wished a million times that we never went."
The entertainer has since issued an apology to the Mayse family, but has kept his job as Santa.
The boy added to WLOS that he has torn up the photo he had taken with Santa during the visit.