History never repeats, unless you're an organisation asking the public to name something, it seems.
Clearly not having learnt the lessons of the Boaty McBoatface debacle, a council in the UK asked its residents to name a new floating bridge.
"'Floating Bridge number 6' isn't the most exciting of names for our new state-of-the-art, modern floating bridge; but it is its registered name," the Isle of Wight Council wrote on Facebook.
"Think you can do a better job of naming her? Now is your chance."
What happened next was inevitable.
It went on.
Nearly 3000 comments were posted - almost all of them calling for 'Floaty McFloatface'.
After the council said it would veto the incredibly popular suggestion, a petition was started. It now has more than 2500 backers - curiously, including the bridge itself.
The council says the best six suggestions that aren't 'Floaty McFloatface' will be put to a public vote.
In case the joke's floated way over your head, the 'Somethingy McSomethingface" meme began about a year ago when UK's Natural Environment Research Council asked the public to name its new vessel. Boaty McBoatface was the overwhelming favourite, getting four times as many votes as any other suggestion.
The boat was eventually named RSS Sir David Attenborough, with the humorous moniker eventually being bestowed upon a submarine.