Police were called to a crash in the Coromandel on Saturday night after a car crashed through a barrier and plunged down a 40-metre cliff.
The accident occurred on Manaia Road, Te Kouma just after 9:30pm.
Two adults and a child were injured. One had serious injuries and two others, moderate.
A specialist line rescue team flew out in a Westpac Rescue Helicopter to help pull them up the cliff. They were then flown to hospital.
Newshub.