A family of filmmakers is about to hit the streets to raise awareness about child abuse.
Music video director Chris Lane hopes creating an interactive documentary on the topic will be a catalyst for inspiring serious change.
When Avalanche City released 'Inside Out' last year, it didn't take long to go to the top of the charts. The music video was equally as successful - recently judged New Zealand's best at the Artisan Awards.
Now, those behind it want to use their skills for something completely different - highlighting child abuse.
"For us - I'm a filmmaker, we're filmmakers, that's what we'd like to do. It's something that we felt that we could do - we could communicate around the issue in a different way," says Chris.
The Lane family hopes an interactive documentary will go some way to cutting down our rates of child abuse. Their plan is to meet with communities nationwide - not just to hear the bad stories, but to share the good ones.
"The initial vision that we had was about creating a movement so big that it can't not be noticed," says Erinna.
And they aren't in danger of going unnoticed, doing their documentary drive in a large bus donated especially for the cause.
They're even taking their four kids with them - driving around New Zealand for a whole year.
"They're super-excited, they're sort of adventurous kids by nature I think, and so they're just looking forward to it and itching to get going," says Chris.
And the Lanes are itching to get a serious conversation going around child abuse - they say enough's enough, and it's time the whole country made big changes.
"We're calling for a smoke-free nation [so] why can't we call for a violence-free nation? And to do that we need to put the right resources in those places," says Erinna.
If you want to support the Lanes, you can do it via their website.
Newshub.
