Max Key launches Instagram account documenting John Key's personal life

Max Key, son of former Prime Minister Sir John Key, has launched a new Instagram account detailing his dad's daily life since leaving Parliament.

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The aspiring DJ got the idea for the new social media venture after a trip to Countdown supermarket with his dad over the weekend.

After filming his father shopping for groceries using the hashtag #JohnKeyDoingStuff, The Bachelor NZ star Art Green messaged the 23-year-old asking for more.

"The world needs more #JohnKeyDoingStuff," Green wrote.

The concept was then put to Max's 64,000 followers in a poll, with an overwhelming majority responding "yes".

The new account features snaps of the former Prime Minister from his recent shopping trip, along with photos of him holding a baby and eating a hot dog at an A&P show.

At the time of publishing, @johnkeydoingstuff has amassed more than 1000 followers and is continuing to grow in popularity.

Newshub.