Kanye West has embarked on a social media rampage targeting rival rapper Drake, firing off over 60 tweets in less than an hour.
On Friday afternoon (NZ time), the 'Gold Digger' hitmaker evoked the names of other notable rappers Tupac, Tekashi 6ix9ine, Snoop Dogg and XXXTentacion in his fiery Twitter storm.
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Although he states in the tweets that he doesn't want to fight Drake or release a diss track of his own, Kanye is clearly upset.
He alleges Drake threatened him over the phone and had a young person rush the stage at a Pusha T concert - only to end up hospitalised.
"Drake called trying to threatened me [sic]... Now it's a kid in critical condition," Kanye tweeted.
"You get people hurt at concerts... The kid [Drake] had run on stage at Pusha's concert is in critical condition.
"I got a family and kids. [Tekashi]69 is locked up xxx[Tentacion] is dead. The kid that ran on stage is in the hospital.
"Leave me and my family alone bro... Never threaten North, Saint and Chicago's dad, bro."
The husband of Kim Kardashian has had a troubled last few years, including suffering a psychiatric breakdown, embracing US President Donald Trump and espousing conspiracy theories normally propagated by the alt-right.
In his Twitter storm, Kanye alleges his feud with Drake is illustrative of racial problems faced by African-Americans.
"That's why black people never get ahead and we stay controlled. Cause we rather act cool than sit and have a convo," he said.
"I'm up for talking. We need to show all of these fans that black men can talk without someone ending up dead or in jail."
He also takes credit for Drake's career in the tweets, while paying respect to Snoop Dogg - who has been highly critical of Kanye lately.
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"There would never be a Drake without a Kanye West, so never come out your mouth with a threat," he tweeted.
"Snoop is my elder and an inspiration to me. We're both too high profile for you to actually do something to me."
Kanye posted a screenshot of a text message he got from someone asking if he would clear some music for Drake to use.
He also claimed that Drake had phoned him to settle their feud, but Drake's camp said that never happened.
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In some tweets, Kanye pleads with Drake, including asking him to "stop bro" and "take the devil up out you bro".
"You are disrespectful to all people with mental health conditions so this is an opportunity for growth", he tweeted, while also claiming: "These tweets are not emotional."
Drake has not responded on Twitter - but at the time of publishing, Kanye has not yet stopped tweeting himself.