Faze Jarvis is making a fortune off the apology video he published after cheating at Fortnite and subsequently being banned from the game for life.
The 17-year-old professional streamer and player made headlines around the world for the video, which shows him weeping about the punishment and trying to explain his actions.
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Posted on Sunday (NZ time), the video 'I've been Banned from Fortnite (I'm Sorry)' has already clocked up nearly 8.5 million views - and that means income for the 'content creator', whose real name is Jarvis Kaye
"A safe guess is between the two figures US$25,000 and US$36,000 (NZ$39,000 and (NZ$57,000)... but this could be way higher, closer to US$50,000 (NZ$79,000) - [as] we don't have access to things like video retention, geography, quality of viewers etc," marketing and talent agency The Fifth told British tabloid The Sun.
While YouTube users who make money off their uploads can choose to 'de-monetise' a video, Faze Jarvis opted to keep the ads on his apology.
Although some of the cheat's fans and fellow professional Fortnite players are asking for leniency and a reduction in his punishment, the company behind the game isn't budging.
Epic Games has released the following statement to media: "We have a zero-tolerance policy for the usage of cheat software. When people use aimbots or other cheat technologies to gain an unfair advantage, they ruin games for people who are playing fairly."