Global superstars Jennifer 'J-Lo' Lopez and Shakira won't be paid for their joint half-time show at this year's Super Bowl, despite their status as pop icons.
According to Forbes, it's not unusual for Super Bowl performers to walk away without a paycheck - Justin Timberlake, Lady Gaga and even Beyonce have all taken to the stage for essentially nothing over the years.
Performers are offered something called a "union scale", which Forbes says is a "a fraction of the six- and seven-figure sums" those artists are used to being paid.
It appears that for even the world's most successful acts, the opportunity to perform in front of over 100 million people is too good to pass up.
Another drawcard is the fact that the NFL covers the cost of the entire production - dancers, staging, special effects, costumes. Some years, all the half-time show's bells and whistles have put the price at an estimated US$10 million.
For many acts, the exposure of the Super Bowl pays off big time in terms of music streams and sales. Sales of Bruno Mars' album Unorthodox Jukebox jumped 92 percent following his 2014 appearance, while Justin Timberlake saw a 214 percent increase in Spotify streams in 2018.
Finally, of course, there's the bragging rights that come with being asked to perform at one of the world's biggest sporting events - something that J-Lo confessed was a "dream come true".