Katy Perry and Orlando Bloom have announced the birth of their first child, a girl called Daisy Dove Bloom, and they've used the headline-grabbing moment to promote a humanitarian charity.
The United Nations Children's Fund (UNICEF) made the long-awaited announcement of Perry and Bloom's new arrival, including a statement from the power couple that recognised their position of privilege when it came to accessing to healthcare.
"We are floating with love and wonder from the safe and healthy arrival of our daughter," the pair said.
"But we know we're the lucky ones and not everyone can have a birthing experience as peaceful as ours was. Communities around the world are still experiencing a shortage of healthcare workers and every eleven seconds a pregnant woman or newborn dies, mostly from preventable causes."
Perry and Bloom added that the COVID-19 pandemic had significantly worsened situations for many for whom it was already difficult to access clean water, soap, vaccines and other medicines.
"As parents to a newborn, this breaks our hearts, as we empathise with struggling parents now more than ever,' they said.
Both Perry and Bloom are UNICEF Goodwill Ambassadors, and highlighted the work the charity does in ensuring expectant mothers are resourced with a trained health worker and quality healthcare.
The new parents have set up a donation page in their daughter's name, which helps provide funds for essential supplies such as midwifery kits, protective COVID-19 masks and ready-to-use nutrient paste which helps stop children suffering from malnutrition.
Perry is also celebrating the release of her new album Smile, telling fans on Twitter: "Delivering a baby and a record in the same week, don't f**k with mama."