Cardi B has been criticised for creating an Instagram account for her two-year-old daughter Kulture which reached over half a million followers in less than 24 hours.
The rapper urged her nearly 76 million followers to head over to her daughter Kulture Kiari's new page, saying there would be "soo much cool baby stuff coming up".
The move has prompted a wave of backlash from online commentators who are accusing the 'WAP' hitmaker of "exploiting" her young child by giving her such a visible online presence.
"Mothers protect their babies, not expose them to social media websites that are often preyed upon babies in the most disgusting way," one person wrote on Twitter.
Another claimed "she be using her own kid for money purposes, SMH [shaking my head]," apparently speculating that Cardi B might use her toddler's Instagram account to create sponsored content and execute brand deals.
"Normalise not exposing kids on social media, the world is full of predators and creepy people," said another.
Meanwhile, many fans of the 27-year-old mother defended her decision, claiming "nobody had a problem with baby's Instagrams until Cardi did it".
"Been waiting for this!" wrote one Instagram user, while many others branded the content "cute" and "adorable".
Instagram's guidelines state a person must be 13 years or older to create an account, younger people can have their own page as long as it is managed by a parent or guardian, as stated in their bio.
At the time of writing, Cardi B had already uploaded 13 posts to Kulture's Instagram page, showing her playing the in the pool, posing with a Louis Vuitton bag and trying out different filters. The account currently has 627,000 followers.