Lorde goes blonde for 'Mood Ring' music video about wellness culture and spirituality

Lorde has turned out a new look for her new music video for 'Mood Ring', the third single from her upcoming album Solar Power

The Kiwi singer's trademark dark brown locks are transformed into wavy blonde tresses for the clip, in which she and a group of friends dressed in green pay homage to wellness culture and the "search for spiritual meaning". 

In a newsletter to fans, Lorde explained her character in the music video was entirely fictional and shouldn't be taken too seriously. 

"I'll say it once and then never again: This is satire. She is not me," she wrote. 

The 24-year-old said she wrote 'Mood Ring' late last year after repeatedly waking up in the middle of the night and writing lyrics into her phone. 

"It was really interesting distilling some thoughts on wellness culture and the search for spiritual meaning in our modern world into a three-minute pop song. The kind of challenge she likes best!" she said. 

"Part of why this album was so FUN to make was that I got to explore these tropes of people seeking wellness, enlightenment or even utopia." 

The video shows blonde Lorde and her entourage perform a series of rituals in a large canvas tent, using sage, pebbles, mushroom covered logs, choreographed dance moves and a bowl of ice. 

Despite her insistence that the woman she portrays in the video is not her, the Grammy winner said she had "sprinkled" in elements that came straight from her own life, and "feels tons of empathy" for the character. 

"It was never my intention to fully flame her, although I don't let her off the hook. We're living through wild times, and it's tough to begrudge anyone the methods they employ to feel sane, questionable though they may be," she wrote.  

"Something like a mood ring represented a sort of magical thinking, the same kind I dip into when I get my aura photographed, or try and bend my horoscope to my will - when I just need to believe something in a moment to feel good or clear." 

Lorde concluded that she was "really proud" of both the song and the video, which she added was "so relaxing" to shoot. 

"I can't even tell you… I felt like I had had a spa day by the end." 

Solar Power, which also features a titular track and 'Stoned at the Nail Salon', both already released, will drop on August 20.