A pair of £2400 (NZD$4720) trainers labelled "Jesus shoes" have sold out within minutes of going up for sale online.
The shoes, which are repurposed Nike Air Max 97 trainers, have holy water in the sole from the Jordan River, according to The Independent.
They were created by Brooklyn-based creative label MSCHF and were put up for sale on its website on Tuesday.
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The shoes have a number of religious references including a crucifix that has been placed on the right trainer's laces and a red dot which symbolises the blood of Christ.
MSCHF websites reference a number of bible passages including a Matthew 14:25 quote about walking on water.
"And in the fourth match of the night he came to them, walking on the sea," Matthew recalled.
The White and Turquoise trainers have no affiliation with Nike and were purchased at retail value, according to The Independent.
Head of commerce at MSCHF, Daniel Greenberg, told the New York Post the shoes highlight "collab culture".
"We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that [advertised] a beverage company that sells iced tea at bodegas," he said.
"So we wanted to make a statement about how absurd collab culture has gotten."
The shoes have received mixed feedback online with one woman labelling them as "very offensive".
Another agreed saying Jesus wouldn't have approved of the controversial shoe.
"Making money off of holy water does not sound like a Jesus thing unless it's all going to legit charities and even then?"
However, not everyone was offended, with one user joking, 'they're good for your soles".
Others seemed to object to the price of the shoe, not the religious reference.
"I'm sorry but do you know how many bills I can pay with $4000? Anyone who purchases these shoes have lost their ever-loving mind," one user wrote.