A "Kmart Karen" has raised eyebrows after asking why the cult-favourite department store doesn't stock dolls that resemble a "traditional white family".
Posting in a Facebook group dedicated to Kmart, the woman informed other store lovers she wasn't "racist, sexist or ageist".
"But the wooden families for the dolls house don't have a 'traditional white' family - how [do I] say that politely?" they asked.
"They are either old, brown, or have two mums or two dads to a family."
The post was screenshotted and shared to the New Zealand subreddit by Reddit user 'hsmithakl' who wrote the "Karen" managed to hit the "trifecta of ageist, sexist and racist".
According to the screenshots, commenters were quick to question what the woman intended to achieve by the post.
"Exactly what does a traditional white family look like? Please explain more," one person queried.
"I'm sure you could find endless doll sets that have a 'traditional white family' elsewhere. Good on Kmart for representing the minorities," wrote another.
The Kmart NZ site has several wooden doll sets listed and, as the woman noted, they represent a few of the various forms families around Aotearoa can take, including sets of same-sex parents and differing nationalities.
Kmart has previously been praised for the diversity it's shown throughout its production of childrens toys.
Last year the store introduced a doll with Down Syndrome, and a series of its plastic dolls have disabilities or impairments - one uses a wheelchair, others are vision or hearing impaired, and there's even a doll with a prosthetic leg.
