New push to boost avocado sales in China

A strategy to boost sales of New Zealand avocados in China has stepped up a gear.

New Zealand Avocado, which represents the country's avocado growers, was granted access to the Chinese market in January 2018.

It wants to quadruple sales of NZ avocados to $280m and triple productivity by 2023.

As part of that strategy it has engaged United Media Solution (UMS), a New Zealand Chinese digital marketing agency, to create and manage its digital marketing presence in China.

UMS will be tasked with creating a brand story for avocados from New Zealand in China and implementing digital marketing activities to promote the 2018-19 export season. 

The activity will include social media management, events and media and influencer engagement.

Jessica Miao, Chief Executive Officer at UMS, said, "We are delighted to be working with New Zealand Avocado to help them grow their brand and boost sales in China." 

"Chinese consumers have a real appetite for New Zealand produce and we are confident that we can help NZ Avocados to connect with a vibrant community of fans," she said.

Newshub.