A-lister Sarah Jessica Parker has joined the board of Waikato wine company Invivo & Co and revealed the release date of the second wine she has produced with the company.
Founded in 2008 by school friends Tim Lightbourne and winemaker Rob Cameron, Invivo & Co has received over 200 international wine show medals, distribution in 16 countries and sales of over 3.5 million bottles.
The company has had a high-profile partnership with celebrity Graham Norton, and recently released a gin brand in partnership with him.
It also partnered with Parker to develop a wine, and over 400,000 bottles of 'Invivo X, Sarah Jessica Parker' sauvignon blanc having now been allocated to retailers around the world - effectively 'selling out'.
The Sauvignon Blanc was sourced from five estates in Marlborough, spanning both the Wairau and Awatere Valleys.
"We are really proud of the work we have put into the Sauvignon Blanc and happy to see it selling so well," said Parker.
"Being able to share it with consumers globally, who can take it home to enjoy with family and friends this holiday season, is very rewarding."
Parker has now announced the release date of her second wine produced in partnership with Invivo - a rosé - from the South of France which will be available worldwide in April 2020.
The company said Parker had been involved in each step of building the brand from the label design to the final blending session sign off with the Invivo team, and had also taken a seat on the board of the company.
"Tim, Rob and Sarah Jessica had their first-ever board meeting in September this year," it said.
The co-founders travelled to New York to blend the new wine with Sarah Jessica Parker over an afternoon.
"Blending the rosé was a fulfilling experience and I am looking forward to adding it to our collection of wines," said Parker.
Invivo, the only equity crowdfunded winery in the Southern Hemisphere, has 730 shareholders with wine sales having seen a 570 percent increase since first investing.
Over $6million was raised for the winery through crowdfunding and private equity.