More than 300 cows had their tails broken.
Two bulls have been killed in sporting events this summer.
"Gut-wrenching, illegal, and morally abhorrent."
"This cow suffered greatly as a result of her owner's negligence."
Animal rights group PETA says the term is derogatory.
Protestors are planning to descend on Port Taranaki on Friday to protest the live export of animals.
One says his methods leave dogs "broken emotionally".
A cat charity caring for them is desperately seeking donations.