What Kiwi gamers are making is a drop in the ocean compared to overseas colleagues.
The dairy company sees potential in the gaming industry, but is being met by scepticism.
Leading NZ sim-racer Simon Bishop's advice to would-be motorsport gamers.
Kiwi sim racer Simon Bishop has seen huge growth over the worldwide sporting hiatus.
Some of the world's premier sporting talents are shining in the virtual realm.
Esports has finally achieved official endorsement from Sport NZ - just in time.