"Hunters really are conservationists, not just of waterfowl, but our native fish as well."
The Tahr Foundation has apologised for any offence taken after adopting the lobby slogan 'They Are Us'.
"The ad looks like it was created by a bunch of woke Ponsonby creatives, with no idea of the rural way of life."
Almost 3000 people have signed the petition so far.
"People sometimes see it as a bit innocuous, but in reality it's a criminal conviction."
After the pandemic hit, it was touch-and-go whether there'd be a season at all.
SAFE says the sport should be outlawed, but Fish & Game says numbers given by the group "simply don't add up".