Facebook's attempt to use Pink Floyd's rock classic 'Another Brick in the Wall Part 2' in an Instagram advert has been met with a foul-mouthed rebuke by one of the band's founding members.
The group's former singer and bassist Rogers Waters revealed the social media giant had approached him about using the song during an event to support Wikileaks founder Julian Assange.
"It arrived this morning, with an offer for a huge, huge amount of money. And the answer is, 'F*** you. No f*****' way'," Waters said, reported Rolling Stone.
The prog rock legend read shared more of the letter he said came from Facebook, thanking him for considering the project.
"We feel that the core sentiment of this song is still so prevalent and so necessary today, which speaks to how timeless the work is," the company is sad to have written.
"And yet, they want to use it to make Facebook and Instagram more powerful than it already is so that it can continue to censor all of us in this room," Waters replied.
The 77-year-old Rock and Roll Hall of Famer continued, targeting Mark Zuckerberg directly and referring to FaceMash, the 'hot or not' website he created before founding Facebook.
"How did this little prick who started out as 'She's pretty, we'll give her a four out of five, she's ugly, we'll give her a four out of five,' how did we give him any power? And yet here he is, one of the most powerful idiots in the world."
Waters has been criticised for his politics in the past, particularly his support of Palestine and activism that encouraged boycotts of Israel.
The support for the WikiLeaks founder comes as Assange's brother and father tour the US to bring awareness of his imprisonment in Belmarsh Prison in London while an extradition appeal is underway.