Everybody is being told to innovate if they want their business to survive during the time of COVID-19 lockdown.
If you're used to dealing face-to-face with people or have with customers in your store, you should go online and do something different to attract your customers.
One person doing this unexpectedly well is unlikely candidate Lisa Lewis.
Lewis was running for Hamilton mayoralty but has been a sex worker for many years now - and is innovating to keep the cash flowing in during lockdown.
On Wednesday Magic Talk host Ryan Bridge welcomed her on to his show, where she explained how she's adapted to today's climate - including a new adult website, an 0900 phone number that charges $8.88 per minute and a.... raffle?
Bridge then called her back on her 0900 number to see to get a sample of her phone service.
Here are some texts sent in from listeners following the interview:
- "Ryan at $540 an hour to talk dirty I'd say Lisa's doing alright. Good on her. Steve"
- "Hi Ryan. After listening to you with Lisa I need a cigarette & lie down! Cheers, Tony "
- "Good show Ryan. You and Lisa gave a good laugh. Love Sir Bob. Sönia"
- "Ryan thank you for the best show - was feeling down with being in a single bubble for 6 week. You have given me a new lease on life. Thanks, Diana."
You can listen to the full interview above, but be warned: it's perhaps not suitable for younger ears.