The founder of NZ brand AWWA has come out in support of her Australian competitor.
"It exploits and degrades the instrument and our efforts to promote it for artistic and recreational purposes."
One is a red 1982 Hilux, the other a 1983 model in yellow.
The number one most-complained about ad was deemed "distasteful" but not against the rules.
The giant advertisement is longer than a football field.
