Vegans are refusing to back down on their war against the meat industry.
Supermarkets throughout the country are on high alert after vegan activists placed confronting anti-meat stickers on animal products.
In supermarkets, the stickers read: "This package contains the body of someone who did not want to die".
Animal rights activist Deno Stock told The AM Show people need to know the ethics behind their meals.
- Rise of veganism threatens NZ dairy and meat industry, says report
- 'Meat the victims' - Hundreds of vegans trespass Australian farm in protest
- Vegan protestors cause gridlock throughout Melbourne as they block busy intersection
"These animals didn't want to die," he said. "These animals were cruelly killed, cut up, put in little packs, pretty pictures on them, and sold."
The AM Show host Ryan Bridge said: "I respect anybody's choice to not eat meat, like I respect anybody's choice of religion, but please, don't force it down my throat".
Watch the full interview with Stock above.